Chipotle has a new video ad out featuring Fiona Apple singing a cover of "Pure Imagination" from Willy Wonka and the Chocolate Factory. According to the Chipotle website,
"In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory."