Imagine Dragons resisted the advances of plenty of record label over the years. As lead singer Dan Reynolds said, "We had offers from those labels all throughout the years, and we turned them all down. It was so important that we built that organic, independent fan base."
The band started working with a man named Alex da Kid, the producer who was working on the score for the Broadway musical, "Spiderman: Turn Off the Dark". Bono and The Edge from U2 were already on board with the project, and Alex was looking for some help coming up with inspiration for ideas for the guys from U2.
The demos the Imagine Dragons recorded blew Alex away. They weren't a band that should be left to languish unsigned. How did Alex then convince the guys to sign to his label, KIDinaKORNER, when they'd turned down multiple offers in the past? According to Reynolds, that reason was because something was always "missing".
"We didn't feel like we were ready as a band. We didn't understand our sound enough and our theme and who were are, and we didn't want to try to tell people that story until we didn't understand ourselves," Reynolds said. "(Alex) was the perfect match for what we had been trying to do for three years."