You’ve been reading that Facebook took the first steps toward an IPO, and whether you’re planning to buy in or not there are something you can learn from the filing.
Matt Nesto and Jeff Macke have gone through the filing and below (or in the video) detailed 3 ways Facebook plans to exploit you to justify their plans to increase revenues, profit, and valuation.
1. Facebook is going to "sell" users for $120 each
2. Facebook users are about to become billboards
3. The IPO is as much a Public Relations coup as a Share offering
Check out the video below and their full article here







